Donald Trump is a marketing genius. Donald Trump understood his buyer personas better than the Clinton campaign. Donald Trump created a strong, memorable message from the moment he announced his candidacy a year and a half ago. “Make America Great Again” (#MAGA) captured his promise to buyer personas. People all over the country knew the slogan. Quick question: What was Hillary Clinton’s message? Most people don’t remember “Stronger Together” and if they do, I’m not sure they think it’s powerful. There are many lessons here for growth companies.