The Book

Decisions equal success—nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive. They go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension.

What made Apple’s board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Verne Harnish, the CEO of Gazelles, and Fortune’s editors provide the background story behind the greatest business decisions of all time. You’ll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today’s top leaders. The Greatest Business Decisions of All Time will spur debates and ignite conversations from boardrooms to coffee shops, and all will be wondering how they might apply these lessons to their own businesses.