Donald Trump is a marketing genius. Donald Trump understood his buyer personas better than the Clinton campaign. Donald Trump created a strong, memorable message from the moment he announced his candidacy a year and a half ago. “Make America Great Again” (#MAGA) captured his promise to buyer personas. People all over the country knew the slogan. Quick question: What was Hillary Clinton’s message? Most people don’t remember “Stronger Together” and if they do, I’m not sure they think it’s powerful. There are many lessons here for growth companies.
David Meerman Scott, founder of Newsjacking is a faculty member of the Growth Institute and put together this great pdf. to help you understand how you can use Newsjacking to generate many thousands of sales leads or to add new customers. For free!