hooked

[VIDEO] Are you detrimentally hooked on technology?

The idea behind getting people hooked to your product is to give your customers enough so it scratches an itch--but then leave enough mystery to leave them wanting more. Repeating this process enough eventually builds enough of a habit for your product, that customers move into the investment phase.

powerful brand

[Video] 3 Simple Ways to Create a Powerful Brand

"I've gotta give you enough reasons to come back, but never so many new reasons that I erode the original reason." What a powerful statement. This quote presents the paradox of virtually every company. We've got to stay on top of trends and give customers exciting prospects, but maintain consistency simultaneously.