Learn how to hire and retain more “A” players

Welcome to Gazelles Growth Institute

The biggest problem with hiring is honesty. Don’t believe the resume.

The closest thing to a person’s perfection is their resume. This Topgrading 12 week online course will help businesses implement Topgrading at all hiring levels of an organization –no matter the size and industry– to avoid dishonesty, lack of information, and verifiability with every candidate.



Class Rooms





William H. McGillChairman & CEO, MarineMax Inc.

There’s nothing that has done more for our company than Topgrading. It will be our culture as long as we have our company.

Aaron PatzerFounder,

At, we have very rigorous hiring. We use a technique called Topgrading, which reveals patterns in behavior. In the history of Mint, I’ve only fired two people and one left voluntarily.

Earl PowellFounding Partner and Chairman Emeritus, Trivest Partners, L.P

Brad’s second opinion interviews and Topgrading methodology have helped us pick the right executives, which is key to making money in private equity.

Interactive Sessions with Peers & Coach
Live Implementation Exercises
1-on-1 Coaching Calls
Industry Recognized Certification

The 12 Steps

By implementing Topgrading you will be able to increase your hiring success from 25% high performers to up to 90% high performers

Step 1

Instant Access to 10+ hours of fun, energetic, and transformative material

Step 2

Create a Job Scorecard

Step 3

Recruit From Networks

Step 4

Use The Career History Form

Step 5

Conduct Telephone Screening Interviews

Step 6

Conduct Competency Interviews

Step 7

Conduct Tandem Topgrading Interviews

Step 8

Advanced Interviewing Techniques

Step 9

Write Draft Executive Summary

Step 10

Arrange Reference Calls

Step 11


Step 12

Measure Your Hiring Success


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Start Hiring only A Players

Conduct Effective Interviews

Avoid Costly Hiring Mistakes


Nothing is more effective than learning from someone who is producing the results you seek. The three critical areas are broken down into 13 courses that give you the tools, knowledge, and application to successfully sell in today’s hyper-competitive business environment.

Bradford D. Smart, Ph.D.
Founder and CEO, Topgrading, Inc.

Brad completed his doctorate in Industrial Psychology at Purdue University, entered consulting, and since the 1970s has been in private practice as President and CEO of his own company, now called Topgrading, Inc., based in the Chicago area. Brad is frequently acknowledged to be the world’s foremost expert on hiring.

The company consults with many leading companies and hundreds of small and growth companies. Brad has conducted in-depth interviews with over 6,500 executives. He is author of seven books and videos, including Topgrading 3rd Edition: The Proven Hiring And Promoting Method That Turbocharges Company Performance; The Smart Interviewer: Tools and Techniques for Hiring the Best; and the training series Topgrading Toolkit, featuring the 12 Topgrading hiring steps and demos of all the interviews.

In addition, he has co-authored the following books: Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives, with Greg Alexander; and Smart Parenting: How to Raise Happy, Can-Do Kids, with Dr. Kate Mursau.

Our Clients

Great work can only come from great partnerships. Here are just a few of our amazing clients.