While selling TV airtime at a local affiliate, Arnie Malham created a small side venture to help a few clients market beyond just the TV station. In 1994, that venture ultimately got him fired and quickly became his best and only career option. Without a clue as to how to run a company, Malham repeatedly “got it wrong” when it came to hiring, firing, and everything else related to building a business. Armed with his belief that different is better than good, outliers are fascinating, and mind-set is everything, he persevered.
Thanks to hundreds of business books, dozens of patient mentors, and a universe conspiring to help him, Malham stumbled upon a bold, culture-first approach that gave his fledgling company the momentum it needed. cj Advertising grew to become the largest full-service brand- building agency in the country exclusively for law firms. Along the way, Malham also launched a call center named Legal Intake Professionals (LIP) in 2005 that was also strictly focused on serving personal injury law firms. Both businesses were sold to separate buyers in 2017, and Arnie turned all his attention toward a concept that played a huge role in creating the successful culture of growth at both cj and LIP: BetterBookClub.com.