Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s brand office, where she was the vice president/general manager of brand and strategy. An influential writer, Denise is the author of the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass). She enjoys challenging readers to think differently in her regular contributions to Harvard Business Review and Forbes. Denise regularly appears on Fox Business TV and many other national and international media as a commentator on breaking business news. Her blog, brand as business bites™, was named by the Marketing Executives Networking Group (MENG) as one of the top 20 marketing blogs. With her expertise and passion, Denise has become an in-demand keynote speaker and addresses business leaders around the world.