Steve Martin is the Director of INFLUENCE AT WORK (UK). Along with Dr. Noah Goldstein & Dr. Robert Cialdini he is co-author of the New York Times, Wall Street Journal and Business Week International bestseller Yes! 50 Secrets from the Science of Persuasion, which to date has sold over ¼ million copies and has been translated into 26 languages. In 2008 the book was long-listed for the Royal Society’s annual prize for science writing and in 2009 the Harvard Business Review listed the book on their prestigious ‘Breakthrough Ideas for Business’ list. Steve regularly features in business and the national press including his monthly ‘Persuasion’ column for the British Airways in flight magazine Business Life and he is a columnist for the Harvard Business Review online and the UK’s Institute for Leadership & Management. His columns are read by over one million people each month. Steve speaks and runs workshops about the science of influence and persuasion and its application to a wide variety of business, government and non-profit organizations around the world. At the time of writing he is working closely with the Behavioural Insight Team within the UK Government’s Cabinet Office and he is a member of the Secretary of State’s Behavior Change Network Team within the UK Dept. of Health.