Why Take The Course?
Revenue is vanity, Profit is Sanity, and Cash is King and Queen. Most entrepreneurs talk about revenue, few talk about profit, but almost no one talks about cash flow.
You speak Spanish, and your Banker speaks Portuguese - Business owners care about revenue and profit; your banker and investors care about how much cash flow your business generates to pay back loans or profit distributions.
Running a business is like managing a sports team - everyone needs to know the score. Every business wants to scale up profit, cash, and value. The Power of One developed by Alan and the team at Cash Flow Story is the code of your company. How many 1% or 1-day changes do you need to make to achieve your desired financial results.
Everything Alan has developed has had one common theme – to make the complex simple.
READY TO GET STARTED?
Download the course outline!
Curious about the course objectives? Want to know what each major section of the Managing Cash, Profit, & Value Master Business Course focuses on? Get a sneak peek.

What You'll Learn
Improve Your Profits, Increase Your Valuation, And Make Better Financial Decisions. Cash Flow Story has helped thousands of businesses from all over the world scale profit 2x cash 3x, and value 10x through the Power of One.
Cash Flow Story will show you how to:
- Increase your cash flow
- Improve your profitability
- Reduce your working capital
- Raise your business valuation
- Create more investment opportunities
- Strengthen your relationship with banks and lenders
Meet Your Coaches

Alan Miltz
Alan has dedicated his life to helping business leaders and everyone in their team love their numbers. Revenue is Vanity, Profit is Sanity and Cash is King and Queen is usually his opening words. Alan is a co-author of the global best-selling book by Verne Harnish, Scaling Up (having written the financial component of the book). Alan believes that running a business is like managing a sports team, everyone needs to know the score.Alan Co-founded Inmatrix (Developers of the Optimist software) in 1998 and successfully exiting in 2009. Optimist is the global standard for over 500 banks around the world. And more recently co-founding Cash Flow Story which allows non-financial individuals to easily analyze and improve business Profit, Cash & Value. This has helped 1000’s of businesses to scale 2xProfit, 3xCash, and 10xBusiness Value.
Alan has been voted best speaker in Australia for TEC (the world’s largest CEO forum) and continues to speak at many CEO conferences globally including CEO syndicate in Australia, Entrepreneurs Organisation, and YPO. He also sits on the boards of 15 well-recognized companies globally.

Joss Milner
Joss Milner is a Chartered Accountant and is CEO of Cash Flow Story. Joss has been in partnership with Alan Miltz since 1997 and together Co-founded Inmatrix in 1998 and Cash Flow Story in 2013.Joss is a vastly experienced Business Mentor and has advised many hundreds of people, and is a recognized expert on Cash Flow and Financial Analysis, and is on the board of a number of companies.
Joss has dedicated his career to helping businesses grow their Profit, Cash Flow, and Valuation and is passionate about developing simple ways to assist managers and owners in understanding their numbers.
Who will benefit from this course?
Business Owners
We provide the tools for business owners ready to take their businesses’ growth seriously.
Founders
We provide the opportunity to emulate the proven results of industry leaders.
CEOs
We provide strategies to leverage the customer relationships you already have.
Top Executives
We provide the latest and most effective methods to scale up your business now.
Testimonials
What are leaders saying about Managing Cash, Profit, and Value?
“The course is very "hands-on". The concepts are easy to understand and implement. To me that is the biggest value. At Monofrax, we all wish we would have taken this a year earlier which would have helped us during this pandemic a little more.”

Brian Cummings
Director of Quality & Engineering, Monofrax LLC
“This course will add value to your company, reducing wastage and increasing the added value.”

Yasin Esmael
Director, NRL
"I really enjoyed the format, hearing a portion of the time in lecture format, and having breakout sessions to meet some of the attendees and to better understand the case studies. I did like that sufficient time was allotted for questions at the end of each session. Of course, I appreciated Joss and Alan's experience and knowledge and ability to present in an easy-to-understand way, and Xime moderated with confidence and friendly professionalism. A 5-star experience for me or 10 out of 10!"

Andrew Witcher, ACE
President at ScorpionTech Termite & Pest Control, Inc.
"Every piece of information is easy to understand and can be applied immediately."

Alfredo Maduro
CEO, Ebisa Group Holdings
“The Cash Flow Story Scorecard was extremely helpful in framing a consistent understanding of our financials. The 4 chapters are easy to understand and the Power of One is AWESOME!”

Alex Armour
CEO, Offspring Solutions LLC
“I can honestly say as an engineer with no financial background — someone who barely gets past the P&L, because of my inability to understand the balance sheet — that the Cash Flow Story has made things so simple for me and so simple for the management team.”

Gene Browne
CEO, The City Bin Co.
“This is simple to apply and anyone can use it to immediately and effectively change their business for the better.”

William Andrews
Managing Director, Monofrax LLC
“Alan & Joss made finance a simple concept to understand. They gave us the tools to evaluate our businesses and to empower our managers to control our profit and cash flow.”

John Kean
Camp Santa Maria
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