Mastering New Marketing Master Business Course

Begin Your Journey To Better Marketing ROI

Join a tribe of 50 hand-picked CEOs, Marketing Executives, Leaders, and Entrepreneurs & learn how to scale up your revenue & connect with your audience.

Why Take The Course?

Here’s the truth: The old methods of marketing no longer work. Just take a look at your KPIs. If you’re still trying to get by on marketing that worked 10 years ago, you need to refresh your outlook to start growing fast. Smart CEOs, executives, and entrepreneurs know that to connect with your audience you need to align your marketing with the way your customers buy.

You'll discover:

  • Why 84% of people don't trust traditional advertising – and what they do trust
  • Learn how to instantly reach your buyers directly – at little or no cost
  • Real-world examples of business owners like you executing on these proven strategies
  • How to engage the buyer and problem-solve for them
  • What social media platforms are worth investing time and money into — and how to use them to convert buyers

Download the course outline!

To align yourself with this course, you’ll want to review the outline first.

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What You'll Learn

Here’s what you’ll accomplish during this course. Together with your team you will learn how to:

  • How to create the perfect alignment of your strategies and your customer’s needs - this makes your marketing message more easily received, more palatable, and appealing.
  • The little-used secret to creating powerful marketing that works: Creating Buyer Personas. This is how you know what your customer wants, and how to reach them.
  • You’ll learn to create content that resonates powerfully with your customers, and drives them to buy without it ever seeming to them like a sales pitch.
  • Discover the secrets behind using social media, and our system for getting your brand noticed and interacted with online.
  • Leveraging news stories to create memorable PR campaigns that can get you millions in free advertising.
  • Your next steps to putting Mastering New Marketing into action without hiring new staff or re-assigning resources.

Meet Your Coach


David Meerman Scott

David is a best-selling author, speaker, and founder of the Newsjacking movement. Eliminated from his Vice President of Marketing position in 2002 for having ‘radical ideas’, he started his own business, published 3 international best-sellers and got the word he created – Newsjacking – shortlisted for Oxford dictionary’s Word Of The Year 2017.

David literally wrote the book on Newsjacking and is now an in-demand speaker charging $25,000 for a keynote speech teaching Newsjacking in 41 countries. He has received praise from the best known companies in the world, even self-help guru Tony Robbins said “David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business”.

Who will benefit from this course?


We provide strategies to leverage the customer relationships you already have.

Marketing Executives

We provide the latest and most effective methods to scale up your business now.


We provide the opportunity to emulate the proven results of industry leaders.


What are leaders saying about Mastering New Marketing?

Successfully Scale Your Business With Our 360 Hybrid Method of Learning

A company can only grow as fast as its leadership. What are you doing to grow your leaders of tomorrow? From Sales and Marketing to Operations and Finance –we have a course for everyone.


What You'll Learn

Real-Time Marketing for CEOs: How to get noticed, get leads and grow your business