Why Take The Course?
The complex sale is a massive process that hinges on multiple stakeholders and waves of information coming at you from all directions.
It's a high-risk situation for both sides of the table - sellers and customers included.
In today's marketplace, your success demands an exceptional sales strategy and precise execution that clearly sets you apart from the competition.
In this online sales course, renowned sales strategist and bestselling author Jeff Thull will guide you through the process of building this strategy - and ensuring its optimal execution.
You'll go way beyond perfecting your complex sales strategy.
By the end of this course, your team will have mastered the decision process behind why your customers really buy and paved the path to more profitable growth!
READY TO GET STARTED?
Download the course outline!

What You'll Learn
Learn Online Alongside Real Sales Leaders! With this sales course, you won't be mastering this methodology alone.
You'll be working and learning side-by-side with like minded CEOs, sales leaders, sales professionals and their teams!
Having this additional community and support (both internally and externally) will give you an advantage no other online training can offer.
We will give you an environment of support, guidance, mentoring, coaching, collaboration, teamwork, peer support, and a whole lot more so you are fully equipped to thrive during your implementation!
Over the next 8 weeks, you and your team will tackle the sales challenges most critical for your organization, and learn as part of a community of executives!
Meet Your Coach

Jeff Thull
The verified Grandmaster of the Complex Sale, Jeff Thull is a leading-edge strategist and valued advisor for executive teams of major companies and institutions worldwide.
He is the author of three best-selling books for orchestrating the strategy, process and execution of complex sales, including the highly-revised second edition of Mastering the Complex Sale.
As President and CEO of Prime Resource Group, Jeff has designed and implemented business transformation and professional development programs for major companies including Shell, 3M, Microsoft, Citicorp, IBM, as well as many fast track, start-up companies.
Jeff is also a compelling, entertaining and thought-provoking keynote speaker with a track record of over 3,500 keynotes and seminars delivered to corporations and professional associations worldwide.
Who will benefit from this course?
Sales Leaders
Replace outdated complex sales approaches that have no place in a highly competitive market
Top Executives
Engage in a flexible curriculum that can be easily integrated into the rhythm of busy schedules
Sales Professionals
Develop a powerful and predictable sales strategy, so you can help grow the business by outperforming critical targets
Testimonials
What are leaders saying about Mastering the Complex Sale?
"Collaboration and trust between seller and buyer are critical to navigating that complexity. Jeff Thull is the architect and designer of just how it is done.”

Charles H. Green
- Co-author of The Trusted Advisor, Author of Trust-Based Selling
“The program is essential for individuals involved in complex selling environments.”

Will O'Shea
- SVP, Cardinal Logistics
“Thull’s clear and distinctive advice provides a real-world road map for maximizing results in high-stakes sales. It’ll take today’s consultative salesperson’s game to the next level…mandatory for those looking to gain a true competitive advantage and distinguish themselves from the competition.”
Donny Holender
- Senior Vice President, The Reynolds & Reynolds Company
“I left the training with a list of immediate actions I could take to improve our company's holistic approach to both sales and delivery. Very helpful and applicable!"

Alex Lightner
- Director of People Analytics, Humanyze
“Lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ‘selling process’ – it is a survival guide – a truly outstanding approach to bringing all the pieces of the puzzle together.”

Ed Daniels
- EVP, Shell Global Solutions Downstream
“Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We’ve spoken to his clients. This stuff really works, folks.”

Dave Stein
- CEO & Founder, ES Research Group, Inc.
“Customers need to know the value they will receive and how they will receive it. Thull’s insights into the complex sale and how to clarify and quantify this value are remarkable – Mastering the Complex Sale will be required reading for years to come.”

Lee Tschanz
- Vice President North American Sales, Rockwell Automation
"Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference."

Carol Pudnos
- Executive Director, Dow Corning Corporation
There are three options to get yourself (and your team) enrolled in Mastering the Complex Sale
Not sure which option to choose?
Let us help!
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Book a Call With Our Experts
Talk to a growth strategist to explore this course, get all your questions answered, and choose the right package for you
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Create Your Success Blueprint
Jump in (risk-free)and begin your course experience with full access to all videos, live sessions with an expert coach, and a community of your peers at your back!
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Scale Impact & Reduce Drama
See accelerated growth with your team of A-Players who are mow fully ready and skilled to scale.
Related Growth Tools
Start your organization's sales transformation and get a taste of the types of growth & implementation tools available within this course...
Frequently Asked Questions
How long will I be able to access my Master Business Course?
Those who purchase single and team packages will have unlimited access to all course materials, including live sessions recordings for 12 months.
MBD and MBD All Access members will have access for the lifetime of the membership.
What is your refund policy / money-back guarantee?
It’s simple! 30-days or 3 live sessions. If at the end of that time period you’re not 100% convinced that this course can deliver results for your business, we will refund the full course fee.
How do I cancel if I need to?
Please email support@growthinstitute.com for assistance with all cancellation requests.
What can I do if I miss the live sessions with the coach or author of the class?
You can always dial in from wherever you are; there will be leaders joining from around the world. That's a reality and we want to accommodate it. You don’t need to be camera-ready to participate in these live sessions. If you're 100% sure that you'll miss out on a session, just let us know ahead of time and submit any questions you have. All the live sessions are recorded. Once recorded, they're uploaded to your learning platform, Dojo, where you can find and revisit them at any time.
So if there are sessions you can't make, you can always watch the recording and then ask questions and get involved via the forums.
What is included in each Master Business Course?
Each course is uniquely designed and jam-packed with value and added value! You should find the specifics for this course on each unique information page.
Every course includes:
- Recorded sessions with the thought leader and their teams of experts and raving fans
- Live virtual coaching calls with the thought leader and their teams of experts
- Robust Toolkits and resources designed JUST for the Growth Institute course (you won’t see most of them anywhere else!)
- A global community of peers learning and implementing alongside you
- And a custom stack of added value, parallel learning opportunities, and more!
How are Master Business Courses different from other online courses?
We offer a unique learning experience, specially designed for busy leaders of growing businesses. There are 4 main elements of our 360 Hybrid learning experience that ensures that you see the change you want to see in your business throughout each course:
- Direct learning from the experts - the creators, authors, researchers, and experts who crafted the methodologies and concepts shared in each course are the ones teaching it!
- Robust systems toolkits - our course creators work directly with these amazing thought leaders to take their methodologies and turn them into an actionable and implementable curriculum that you and your teams can use right away in your business
- Live Coaching - this is a BIG ONE. Deepen your knowledge of the concepts each with direct, live virtual access to your thought leader and their team of experts. Ask questions, get personalized advice, and…
- Community and peer support - learn also from your peer's experiences, questions, and the advice they receive!
How much time does this take?
Roughly 3 hours a week for the duration of the course: 1 hour for watching the weekly video modules and 2 hours a week for coaching and implementing what you’re learning alongside your team and classmates.
How can I bring my team members along?
Upcoming Master Business Courses
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High Stakes Negotiation
Learn to negotiate without fear, mitigate risks and reduce sales cycles dramatically
Start Date March 21, 2023
Duration 12 weeks
Weekday
Tuesdays
Session Time
11 AM EST
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Scaling Up
Conquer chaos so your business can survive any crisis!
Start Date April 4, 2023
Duration 12 weeks
Weekday
Tuesdays
Session Time
11 AM EST
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