Public relations has always been an essential part of doing business, which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them, you already have all the necessary tools in-house to do as good a job as the so-called experts. You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside firm could ever have. Stop wasting money and take the reins yourself.
In this seminar, you will learn how the media world operates while you gain invaluable insider knowledge on how to:
- Build your own in-house PR team
- Interview most effectively with journalists
- Score great media coverage for free
- Craft story angles the media will want to cover
- Leverage the PR you get by applying the Digital Trifecta