How can a company with more than 1,300 locations worldwide and nearly a 400 percent growth rate maintain a close corporate culture and a family business atmosphere? The key is an unshakeable corporate Code of Values. Live R.I.C.H.is a tribute to The Dwyer Group, a Waco, Texas based holding company of six franchise businesses, each selling and supporting a different franchise, and their Code of Values, which centers around the themes of Respect, Integrity, Customer focus and Having fun in the process.
The book credits those values as providing a roadmap to success for the company and its global network of franchise locations that are part of The Dwyer Group family. The author, Dina Dwyer-Owens, found herself in charge of The Dwyer Group a few years after her father’s unexpected death in 1994, details the importance of the Code of Values in keeping the business grounded as it grew from $27 million to more than $127 million in revenues in 2004. Then she expands her story to include real-life accounts from franchisees, associates, business acquaintances, family and friends that show how the Code of Values has impacted people’s lives and businesses at the grassroots level throughout the nation and the world.