The term affiliate marketing has been misunderstood and underestimated since its inception. When used correctly, affiliate marketing and performance partnerships can be powerful tools to grow your business. In this seminar, Robert shows you how to tap into that boundless potential by paying only for marketing that delivers actual, quantifiable results.

In this seminar, you will learn:

  • The elements of true affiliate marketing
  • Why paying for inputs instead of outcomes makes it harder to scale and not scale the right things
  • How to pay for marketing only after you've achieved measurable results
  • Real-world examples of how industry-leading companies are applying performance partnerships in their marketing partnerships
  • Benefits of affiliate marketing over referral programs
  • Four requirements for performance partnerships
  • How the performance partnerships model can be applied to any business in any industry
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