There is a lack of trust in today’s business world. Consumer needs and expectations have shifted, and leaders are facing a requirement to regain trust from their audiences. In order to earn space at the top of customers’ minds, companies must build strong, long-lasting relationships through valuable content and unique experiences.
The best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories.
Keynote speaker Denise Lee Yohn has cracked the code on brand-building and shows you exactly what you need to take your brand from good to great. You know how great brands dominate their fields.
According to Interbrand, the largest global brand consultancy, one-third of a company’s value is derived from its brand. Why is branding