According to Interbrand, the largest global brand consultancy, one-third of a company’s value is derived from its brand. Why is branding so valuable? And more importantly, how can you use branding to drive performance and achieve rapid growth? This seminar answers those questions with real-world case studies to show you exactly how to create market-defining brands.

In this seminar, you will learn:

  • The truth about brands and branding
  • The branding process simplified into five phases
  • How to position your brand for rapid growth
  • The difference between what you do and your brand
  • How to create a desired perception in the marketplace
  • How your brand idea serves as the conceptual foundation of your brand and influences the way your brand looks, sounds, and is experienced
  • The methodology of branding: organize, simplify, and amplify
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