Forget everything you think you know about workplace culture!  You don't need perks and parties.  You need engaged employees who produce the right results and help you achieve brand leadership. In this seminar, Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.

In this seminar, you will learn:

  • Why brand and culture alignment is critical to sustained business performance
  • How to avoid common culture-building mistakes
  • Why you need an overarching purpose and a single set of core values
  • How to transform your leadership and help your organization achieve the results you desire
  • An action plan for achieving brand-culture fusion in your organization
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