No matter how successful you’ve become, you can be better. This course teaches you how.

What you will learn is based on Mark Sanborn’s book, The Potential Principle: A Proven System For Closing the Gap Between How Good You Are and How Good You Could Be. The potential principle is this: We all know how good we’ve become, but none of us know how good we could be.

“My work shows that those most committed to getting better are already among the best at what they do, personally and organizationally,” says author and presenter, Mark Sanborn. “But those people and companies struggle with the paradox that the better you become, the harder it is to get better. Gains are harder won and often more incremental. This course demystifies ongoing development and provides strategies for bettering one’s best.”

Too many leaders become successful and assume what they did in the past will keep them successful. Unfortunately what worked yesterday isn’t guaranteed to work tomorrow. And if you only do what you’ve done before, you can at best only maintain your current output and success. That’s why you need to learn the key ideas and strategies this course teaches.

Based on over 30 years of working with leaders, top performer and businesses every field, Mark has created a proven system for narrowing the gap between how good you are and how good you could be.

Key points include:
The Disruption Question, and how to use it to create big change.
Four reasons you need to improve, and how to sell the need for becoming better to your team.
Ways to elevate your customer’s experience and continually grow your value proposition without necessarily spending more money to do it.
The only two ways to grow your business (and why you never want to be a “duct tape leader”).
An inspirational tool that if far more effective than simply making your numbers and achieve your goals.
What you can learn from one of history’s most famous sculptures and how to use it to create breakthroughs in your thinking.

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