Turn Great Ideas into Money Makers. In this course Michael Maddock, founding partner and CEO of innovation agency Maddock Douglas, Inc. and co-author of Free the Idea Monkey, will help you to do the same in your own firm. You will learn to build a culture where innovation thrives and you can harness the ideas produced by the dreamers on your team while you collectively meet the goals that make you money.
- The way to determine if you and other key members of your team are Idea Monkeys or (Ring)leaders
- How companies such as Apple strike an effective balance between divergent and convergent thinkers
- Strategies for turning your company into an incubator for innovation
- Maddock’s methods for turning your team’s best ideas into “lethal weapons” that will fuel your company’s growth