Selling is often hard and painful; most people struggle with it. Make it easier by creating a compelling message that speaks to lots of different people. ROAR! uses a fun and entertaining story to show you EXACTLY how to create the right message, deliver it consistently, and connect with all of the different buyers.
Kevin Daum addresses the sales and marketing hurdle that stands between mediocrity and ROARing success, empathy. He shows how to create a compelling value proposition, and helps the audience identify and speak effectively to different buyers. Along the way, Kevin shares his personal story of business implosion in the recent recession and his rapid reinvention using ROAR! techniques. With simple and effective methods, he teaches executives, marketers and salespeople how to communicate consistent and compelling messages within their company, to their customers, and in their personal lives.


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