According to Interbrand, the largest global brand consultancy, one-third of a company’s value is derived from its brand.
Why is branding so valuable? And more importantly how can you use branding to drive performance and achieve rapid growth?
This seminar answers those questions. With Re Perez, CEO and Founder of BRANDING FOR THE PEOPLE as your host, you will learn:
● The truth abouts brands and branding.
● The branding process simplified into 5 phases.
● How to position your brand for rapid growth.
● The difference between what you do and your brand.
● How to create a desired perception in the marketplace.
● How your brand idea serves as the conceptual foundation of your brand and influences the way your brand looks, sounds, and is experienced.
● The Methodology of Branding: Organize, Simplify, and Amplify.
Re also uses real-world case studies to show you exactly how he uses the knowledge you will learn above to create market defining brands. Leave the seminar knowing the exact process Re Perez and BRANDING FOR THE PEOPLE use to achieve rapid growth through branding and and how to apply this process in your own brand building efforts.