At some point today you’ll probably need to persuade someone—your boss, a co-worker, a customer, your spouse, or even your kids. In our time-challenged modern world a crucial question emerges that this course helps you answer: What is the smallest change you could make to your approach that will best increase your chances of success?

In THE SMALL BIG book, which this course is based on, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, often it’s not the strength of your argument or how much information you provide that will carry sway. Steve  Martin explains in this course how more and more it is small changes to the way you present your proposal or argument that can make the biggest difference to your results.

Offering surprisingly simple suggestions and explaining the extensive scientific research behind them, THE SMALL BIG presents examples of the more than fifty powerful, and above all, small changes that you can immediately put into practice. These changes range from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success. This course is an indispensable guide for anyone who wishes to change the behavior of others effectively, efficiently, and ethically.

Because when it comes to influencing and persuading others…small is very much the new BIG!

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