Description

Too many small business owners, struggling to find success in a crowded market, ask themselves the same questions: How do I set myself apart among everyone else offering the same product or service? How do I interest my ideal customers and get them to come to me? How do I land more sales? Over the last decade, Matthew has perfected a system for achieving all of this and more, regardless of industry or offering. In this course, he distills his business-building experience into an eye-opening, easily implementable strategy that you can immediately put to work to see a boost in your own business. You will learn:
  • The importance of a unified message in bringing the exact right customers directly to you
  • Why you can’t and shouldn’t be everything to everyone – first focus on a clearly-defined niche and expand from there
  • How to set the stage and agenda for any sales call or meeting
  • How to ask the right questions to determine your prospect’s pain points – and how to address them in your sales discussion
  • The science behind storytelling, and why it is the single most crucial element of your sales process
  • The real truth about sales: it’s a process anyone can learn and master, with the right system
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