Jeff blogs about media and news at He is also an associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism.

In talks around his book, What Would Google Do?, which has been featured in BusinessWeek (cover story), Inc., Newsweek, Forbes, CNBC, The Daily Beast, and Library Journal, Jarvis has unpacked the strategic and operational principles that have underpinned the Google’s phenomenal success and applied them outward. In talks, he provides an indispensable manual for survival and success.

Jarvis underscores how critical it has become to see the world as Google sees it. “The question we ask is about thinking in new ways, solving problems with new solutions, facing new challenges, seeing new opportunities, and understanding a different way to look at the structure of the economy and society and how we relate to each other,” says Jarvis.

He explains how businesses can grow and prosper in what he calls our “new Google century” by following such laws as:

  • Manage abundance, not scarcity
  • Make mistakes well
  • Give up control
  • Get out of the way
  • Low prices are good (free is better)
  • Don’t be evil
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