Why Growth Companies Stop Growing (and what to do about it!)
Will your current products and services deliver enough revenue growth to meet your three-year objectives? If your core business slows prematurely, how will you fill the revenue gap? Many growth companies are surprised when their business model matures sooner than expected, following the familiar S-Curve. Most stop growing, and many are sold, before they reach their full potential.
To sustain growth, every company needs to discover new sources of revenue that can become their next S-Curve. But few have a reliable process for developing successful new products and services. Discovering new growth opportunities with some predictability requires a repeatable innovation process. Mr. Power outlines the four Innovation Power Tools, a proven approach that growth companies can use to sustain growth over the long run. He also describes the critical role of leaders in providing air cover and the importance of establishing an innovation rhythm.